Kathryn Parsons
Social Media + Marketing Specialist
*passionate about creating impactful online and event experiences for specialized markets and artistic niches.
Connecting artists with the audiences that value and appreciate their work is what I love most.
Areas of Expertise
Social Media + E-Mail Marketing
Content Development + Copywriting + Design
Community Engagement + Management
Influencer Relationships *micro/mega
Campaign Management
Research + Planning + Analytics
“We’re all searching for profound love in art. That ‘special thing’ that resonates with us.
Connecting with artists and creators, collaborating with creative and passionate teams, and working to make that experience possible, is just as thrilling as it is rewarding.”
Recent Projects
Community manager at an influencer relationship collective. (35k)
2024
Social media ads manager for a sustainable fashion accelerator. (21k)
2024
Community manager for an international online magazine. (115k)
2023
Executive assistant at a women-led business coaching group.
2023
Founder/project manager for a maternal clothing brand.
2016-2023
Applicable Education/Training
Business Administration - Marketing, Lambton College
Start + Scale, Foundr
B-School, Marie Forleo
Ads Manager *Mentorship, Sarah Mae Ives
Skillset Overview
Platforms
Instagram / Facebook / TikTok / LinkedIn / WeChat / Pinterest / YouTube / SnapChat
Applications
Microsoft Office Suite / Adobe / Apple / Klayvio / Asana / Nichify / Social Pilot / Sprout Social / Twitch / Hootsuite / Sendible / Google Analytics
Languages
English / French / Spanish / German* / Mandarin*
*partial
“Opera is an art form that demands the utmost dedication and passion. It is a labor of love.”
-Bocelli
A labor of love, indeed!
While the context differs slightly, the sentiment remains the same.
To work within such a vibrant arts community and apply my skillset to its growth and recognition, while also nurturing the relationship its existing audience enjoys is truly a golden opportunity.